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FOCL

This small CBD startup needed help creating a more cohesive narrative for their products as the brand expanded past just CBD wellness into a more comprehensive, plant-based wellness one-stop-shop. I worked with their lead designer to craft new, succinct, informative and benefit-focused copy + flow across their homepage and new PDP’s for each product, as well as more educational and shareable copy for their social channels.

FOCL Homepage.PNG
Auto Email Sign Up.PNG
Homepage 2.PNG
Focl Feeling Homepage.PNG
Homepage 4.PNG
Homepage 5.PNG
Day PDP.PNG
Day PDP 2.PNG
Drops PDP.PNG
Drops PDP 2.PNG
Social 1.PNG
Social 2.PNG
Social 3.PNG
Social 4.PNG